Today I'm turning my blog over to author and
blogger, AB Shepherd. She talks about the genre challenge facing writers whose books aren't a
perfect match for the major book genres. Over to you AB...
"What is a genre? It is a label used
to categorize a book. It is intended to be useful to help readers discern
whether they will enjoy it, and to help book stores know where to stock it on
their shelves.But what
happens when a book just doesn’t fit quite so nearly into a pre-established
genre?
You end up with a book like Ann Massey’s Salvation Jane - which is chick lit, wrapped up in a political thriller, tied together with a romance/contemporary fiction/literary fiction/drama. It is one of those books that needs to be read by the masses, but just how to get them to read is tricky, because it doesn't fit neatly into any genre category so it can't be marketed easily.
Sample >
You end up with a book like Ann Massey’s Salvation Jane - which is chick lit, wrapped up in a political thriller, tied together with a romance/contemporary fiction/literary fiction/drama. It is one of those books that needs to be read by the masses, but just how to get them to read is tricky, because it doesn't fit neatly into any genre category so it can't be marketed easily.
Sample >
The same can be said of my book. Lifeboat is a science
fiction/mystery/thriller with aliens and UFOs, but it is so much more than that.
It is a story of love, loss, isolation, coping mechanisms, manipulation, and
mind games. It is a story that will leave you thinking. Don’t take my word for
it - read the reviews on Amazon or Goodreads.
But it is difficult to market because
it doesn’t fit neatly into one or two of those predefined genre categories.
Several readers have said of Lifeboat, “I hate books about UFOs and aliens, but
I loved Lifeboat”. But because so many people dislike books about aliens and
UFOs they will pass it by and miss out on a really good (if I do say so myself)
book.
How many other authors are having
this difficulty with their novels? I’m guessing many. I almost did the same with
Salvation Jane. I don’t enjoy books about politics, so I nearly said “sorry”,
but Ann told me it was more than that, so I gave it a chance and I really
enjoyed it.
Oh sure, there are some authors who
say “I write romance” or “I write thrillers” and that is exactly what they
write. Those books easily find their target audience. There is nothing wrong
with that, and good on ‘em. But what about the rest of us? Ann,
me and all those others authors out there whose books are more than they appear
at first glance. How do we go about finding our target audience when our books
are different, and we don’t have a defined target audience?
It is difficult. All we can do is
list the category we think it comes closest too and cross our fingers, hoping.
We can only hope that some
open-minded readers like you will find them, like them, and share their
discoveries with the world by not only leaving reviews, but talking about them
with their friends and family.
I hope you will give Salvation Jane,
and Lifeboat, a chance and keep your minds open.
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